Digital Marketing: Fundamentals of SEO, SEM, Content Marketing, and Social Media for Promoting Business Online

In today’s digital age, mastering the essentials of online marketing is crucial for business success. This comprehensive course provides an in-depth understanding of the core components of digital marketing: SEO (Search Engine Optimization), SEM (Search Engine Marketing), content marketing, and social media. Designed for both beginners and professionals looking to enhance their skills, this course offers practical insights and strategies to effectively promote a business online, increase brand visibility, and drive conversions.

Through engaging lectures, hands-on assignments, and assessments, participants will learn how to optimize their website for search engines, create compelling content, leverage paid advertising, and harness the power of social media to reach and engage their target audience. By the end of this course, you will have the tools and knowledge to develop and implement a successful digital marketing strategy for any business.