1.1. Introduction to Marketing: Definitions, goals, and the importance of marketing in modern business.

1.2. Key Marketing Concepts: The 4Ps (Product, Price, Place, Promotion) and Their Application

1.3. Introduction to Sales: The role of sales in the business cycle.

Fundamentals of Marketing and Sales – Test

2.1. Market Research: Methods of Data Collection and Market Analysis

2.2. Identifying Target Audience: Market Segmentation and Creating Buyer Personas

2.3. Competitor Analysis: Tools for Assessing Competitors’ Strengths and Weaknesses