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Explain the Background

Topic Definitions #

Stakeholders and Their Roles #

Picture of Project stakeholders

Project stakeholders

  • Fulfill diverse roles that shape a project’s direction and outcome. These responsibilities range from decision-making to resource allocation. Explain the Background of each stakeholder group is essential for ensuring clarity and alignment..
Picture of Internal Stakeholders

Internal Stakeholders

  • These are directly involved participants within the company who influence project execution. They include departments, employees, or teams either contributing to or affected by the project.

Project Initiator

This is an individual or group who identifies the need for the project. They are the ones who propose the idea for the project, noticing a need or opportunity for the organization or the market. It’s important to note that the project initiator is not necessarily involved throughout the entire project lifecycle, and their role typically ends once the project transitions from the idea phase to the official launch.

Project Sponsor

This is a more formal and permanent role. The sponsor is responsible for providing the financial resources (either monetary or in the form of other assets) for the project. They have the authority to make critical decisions, resolve conflicts, and support the project manager. The sponsor also plays a key role in oversight, providing guidance, and ensuring that the project aligns with business objectives.

Project Manager

This is a key role in project management, responsible for the detailed planning and execution of all aspects of the project. The project manager develops and approves the project plan, defines the necessary resources, manages their usage, and ensures adherence to timelines and budget. They maintain constant communication with stakeholders, sponsors, and the team, providing updates on progress and results achieved.

Stakeholders #

Internal Stakeholders

These can be departments, employees, or teams directly involved in the project.

External Stakeholders

Suppliers, customers, partners, or investors who may be affected by the project .

Organizational or Industry Context #

External Conditions

This includes economic, legal, political, social, and technological factors that may impact the project. For example, changes in legislation, market trends, new technologies, the economic situation, or social shifts.

Market Position

A brief analysis of the company’s current position in the market relative to competitors. It encompasses market share, brand perception, and unique value propositions. Explain the background here.

Internal Factors #

Current Constraints, Assumptions, Exclusions and Risks #

Create a Vision Strategic Management System of Organization or Business

Strategic Importance of the Project #

Impact on the Business

How the project will help achieve the company’s strategic objective, including operational efficiency, innovation, market expansion, and other critical aspects.

Potential Benefits

The strategic advantages the project may bring, such as improving competitiveness or increasing profits. It also includes the development of new market opportunities.

Problem or Need History #

Conclusion #

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Now that you’ve explored Project Background: Understanding the Foundation of a Project, it’s time to apply this knowledge. Use our interactive tools to explain the background of your project effectively, align stakeholders, and set a strong foundation for success!
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Updated on 18.02.2026