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Product Marketing

Product Marketing

In project management, product marketing involves aligning product development with market needs and effectively communicating its value to the target audience.

Process Step Artifacts Techniques
1. Choose and Scale Strategic and Marketing Research Tools for the Project
2. Analyze Macro Factors
Project Creation Prerequisites
  • Business Vision & Mission
  • Resources-Goal Axis
  • Business Drivers Map
3. Analyze Customer Needs and Form Unique Selling Proposition
Strategic & Marketing Analysis Scope of Work
  • Product & Project Vision
  • Product & Project Road Map
  • Project Scope Statement
  • Project Assumptions & Alternatives
  • Research Types & Methods Review
4.Conduct Competitive Analysis and OSINT
Financial Analysis Scope of Work
  • Financial Analysis Methods Review
  • Estimation Techniques Review
  • Project Financial Indicators Review
5. Build and Approve Competitive Market Strategy
Development Approach Analysis
  • Project Lifecycles
  • Delivery Cadence
  • Development Approach Selecting Variables
Process Step Artifacts Techniques
1. Choose and Scale Strategic and Marketing Research Tools for the Project
2. Analyze Macro Factors
Project Creation Prerequisites
  • Business Vision & Mission
  • Resources-Goal Axis
  • Business Drivers Map
3. Analyze Customer Needs and Form Unique Selling Proposition
Strategic & Marketing Analysis Scope of Work
  • Product & Project Vision
  • Product & Project Road Map
  • Project Scope Statement
  • Project Assumptions & Alternatives
  • Research Types & Methods Review
4.Conduct Competitive Analysis and OSINT
Financial Analysis Scope of Work
  • Financial Analysis Methods Review
  • Estimation Techniques Review
  • Project Financial Indicators Review
5. Build and Approve Competitive Market Strategy
Development Approach Analysis
  • Project Lifecycles
  • Delivery Cadence
  • Development Approach Selecting Variables
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