Topic Definitions #
RACI Matrix
RACI Matrix
A responsibility assignment matrix that helps clarify roles and responsibilities in a project. It's often difficult for beginners to understand all the components, so it might be helpful to explain how RACI helps to define who is Responsible, Accountable, Consulted, and Informed.
PESTEL Analysis
PESTEL Analysis
A tool used to assess the external environment by analyzing Political, Economic, Social, Technological, Environmental, and Legal factors.
JTBD
Jobs To Be Done
A framework that focuses on understanding customer needs by identifying the "job" they are trying to complete with a product or service.
PII
Personally Identifiable Information
It is any information that can be used to identify a specific individual.
SWOT
Strengths, Weaknesses, Opportunities, Threats
It is a strategic tool for assessing internal and external factors that impact an organization or project.
PEST
Political, Economic, Social, Technological
A model for analyzing the external environment that covers political, economic, social, and technological factors that may impact a project or organization.
Strategy Synthesis
Strategy Synthesis
It is the process of combining different strategic directions and approaches into a single overall strategy, which enables the effective use of available resources and efforts to achieve the goals of a project or organization.
SWOT Analysis
SWOT Analysis
It is a specific process that applies the SWOT model to analyze the situation in a company, project, or any other organization.
External Environment of the Project #
Start market analysis from the outer circle:
Any market analysis begins with the macroenvironment — the outer circle of external factors that influence all industry players simultaneously.
This is a fundamental step: it forms the context in which the company, the project, and the competitors will operate.
