Product Marketing
In project management, product marketing involves aligning product development with market needs and effectively communicating its value to the target audience.
| Process Step | Artifacts | Techniques |
|---|---|---|
| 1. Choose and Scale Strategic and Marketing Research Tools for the Project
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| 2. Analyze Macro Factors
| Project Creation Prerequisites |
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| 3. Analyze Customer Needs and Form Unique Selling Proposition
| Strategic & Marketing Analysis Scope of Work
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| 4.Conduct Competitive Analysis and OSINT
| Financial Analysis Scope of Work
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| 5. Build and Approve Competitive Market Strategy
| Development Approach Analysis |
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