Customers Needs and Unique Selling Proposition
Updated on 20.10.2026
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Table of Contents
- Introduction to project management
- Defining key terms
- Two ladders, and the second does not begin until the first has ended
- A segment is an addressable group, not demographics
- A customer persona is a data-based portrait, not a character
- The job for which a product is hired
- Desired outcome: the only arithmetic of the step
- The customer journey: the same job, but in time
- A touchpoint is the atom of a journey, not a separate tool
- The value proposition: two halves of one picture
- A USP is narrower than the value proposition and comes after it
- Conclusion
- How to do it
- Tailoring
- Practice
