Artifacts #
What this step produces.
Product Vision Elevator Pitch #
A 30-second statement of who the product is for, what need it meets and why it is different. It lets anyone grasp the vision at once.
Product Box #
A mock-up of the product's packaging with its name, slogan and main benefits. It forces the team to say what would make a customer buy.
Lean Product Canvas #
A one-page canvas covering the problem, alternatives, solution, metrics and unique value. It shows the business model of the product at a glance.
Product Description #
A written account of what the product is, who uses it and what it does. It consolidates the vision views into one readable text.
Techniques #
Techniques used in this step.
Elevator Pitch #
A technique of fitting the product idea into a few sentences using a fixed template: for whom, what need, what product and how it differs. It sharpens positioning.
Product Box #
A technique where the team designs the front and back of an imaginary product box. It brings out the tangible essence and the key selling points.
Lean Product Canvas #
A technique of filling a single canvas with the problem, existing alternatives, solution, key metrics and unique value. It tests the business logic of the product.
Product Vision Evolution #
Comparing the pitch, canvas and box and reconciling their differences as understanding grows. It keeps the vision consistent while it matures.
