Artifacts #
What this step produces.
Ideas #
The collected set of possible solutions or opportunities, gathered before any judgement. It is the raw material for hypothesis testing.
Insights #
Findings that explain what people really need or why something happens, drawn from observation and research. They guide which ideas deserve testing.
Hypothesis Test Results #
A record of each hypothesis that was tested, how, and whether the evidence confirmed or refuted it. It shows which ideas stand on facts.
Techniques #
Techniques used in this step.
Strategic / Supporting categorization #
Sorting ideas into those that advance the strategy and those that only support the work. It helps focus effort on what matters most.
Explained in this article: Insights-driven Discovery · Goal-binding
