Product Marketing

Process Step	Artifacts	Techniques
13. Macro Factors Analysis	PESTEL Analytical Table Cross-Impact Matrix Sensitivity Map Opportunities & Threats List	Scenario Trend Scanning Cross-Impact Analysis Weak Signals / Early Signals Weighted Impact Scoring Driver-Vulnerability Classification
14. Customers Needs & Unique Selling Proposition	Value Proposition Canvas Customer Segments & Personas Customer Journey Map USP Statement	Jobs-to-Be-Done Value Proposition Canvas Segmentation & Personas USP Positioning Principle AI-Driven Measurement & Risk Canvas
15. Competitive Analysis & OSINT	Competitive Landscape Map Competitor Profiles Market Size Estimate Competitive Intelligence Report	Porter's Five Forces Industry Mapping Microenvironment Mapping Benchmarking & AI Analytics OSINT Traceability Critical Success Factors
16. Formulate Competitive Marketing Strategy	Marketing Strategy Go-to-Market Hypothesis Positioning Statement	Ansoff Matrix Brand Positioning & VIBE Growth Hacking Benchmarking & AI Analytics Ethical & Sustainable Marketing Canvas AI-Driven Measurement & Risk Canvas
47. Plan Marketing Activities	Marketing Activity Plan Content Calendar Marketing Budget Marketing KPI Targets	Marketing Calendar Channel and Campaign Plan Marketing RACI Matrix
60. Execute Marketing Activities	Campaign Performance Data Content Assets Lead Pipeline	Online and Social Media Marketing Direct and Database Marketing Personal Selling Sales Promotion Public Relations and Publicity Events and Experiences Marketing Content Asset Production Marketing Operational Guardrails
73. Marketing Analytics	Marketing Performance Report Attribution Analysis Budget Reallocation Proposal	Funnel Analytics Marketing Attribution ROI / ROMI Anomaly Detection Benchmarking & AI Analytics Marketing Analytics Dashboard