Formulate Competitive Marketing Strategy
Updated on 20.10.2026
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Table of Contents
- Introduction to management of projects
- Defining the key terms
- Strategy kernel: diagnosis, guiding policy, coherent actions
- Strategic SWOT hypotheses: evidence becomes priority
- Segments and customer personas: choosing the addressee, not describing the market
- Value proposition and positioning
- Mission and vision: the binding half and the dreaming one
- Growth portfolio and strategic goals: a vector is chosen, and a goal has an owner
- Brand VIBE profile: every trait has an indicator
- Ethical and sustainable marketing: a canvas without a single mandatory field
- Growth map: North Star above the funnel
- Growth hypothesis backlog: an experiment that can be closed
- AI-based measurement and risk canvas: where AI suggests and a human decides
- Strategic passport: strategy on one page
- Conclusion
- How to do it
- Tailoring
- Practice
