Profit Forecast and Sales Plan
Updated on 20.10.2026
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Table of Contents
- Defining key terms
- This step calculates revenue, not profit
- One figure is derived twice and from different ends
- The gap between the two conclusions is a result, not an error
- Sales funnel: how a flow of leads becomes a revenue figure
- An assumption is not a number but a number with its basis
- Three bases of estimate, and there is no fourth
- Three scenarios are three sets of assumptions, not three moods
- Why the lower scenario is called differently here than in step 22
- Sales plan: the organization that must exist for the figure to happen
- Unit economics arrives from step 22 — and an edit here changes step 22
- What this step hands on and what it may not write into
- A number without a basis
- Conclusion
- How to do it
- Tailoring
- Practice
