Plan Marketing Activities
Updated on 20.10.2026
0%
Table of Contents
- +Introduction to project management
- Definition of key terms
- Where the plan comes from: strategy, releases and money
- From strategy to an action plan: six parts of one plan
- Marketing mix: 4P, 7P or 8P
- Channel and campaign plan: to whom, where, how and with what message
- Channels: one list for everyone, different emphasis
- Marketing calendar: waves around product releases
- Marketing RACI Matrix: every duty has one Accountable person
- Message for a segment: the marketing value proposition
- Marketing budget: method, line item and payback hypothesis
- Two tracks: where the plan goes next
- Conclusion
- How to do it
- Tailoring
- Practice
