Artifacts #
What this step produces.
Value Proposition Canvas #
A canvas that matches customer jobs, pains and gains with the product's features, showing where the offer truly creates value.
Customer Segments & Personas #
Groups of customers with shared needs, plus vivid typical-user profiles that help the team design for real people.
Customer Journey Map #
A step-by-step picture of how a customer meets, chooses and uses the product, showing emotions and pain points along the way.
USP Statement #
A short statement of what makes the product different and better for its customers, used as the base for marketing messages.
Techniques #
Techniques used in this step.
Segmentation & Personas #
Splitting the market into groups by needs and behavior, then describing a typical person for each group to focus product decisions.
AI-Driven Measurement & Risk Canvas #
A canvas that sets what to measure and which risks to watch when using AI. It makes AI-based findings checkable and their limits visible.
Explained in this article: Jobs-to-Be-Done · Value Proposition Canvas · USP Positioning Principle
